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About

Packaging Design Leader
Structural + Brand | Amazon · P&G · FMCG

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ABOUT ME

I am a dynamic designer with extensive experience in design, production, branding, packaging and structure for FMCG and consumer electronics.

 

With a passion for the creative process, I have a proven track record in creating innovative, sustainable packaging solutions that enhance user experiences and drive brand success.
 

I have led multiple design teams and facilitated collaboration across multi-disciplinary departments to deliver category-leading products.

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WORK EXPERIENCE

I've led packaging for 193+ Amazon devices and 5,000+ domestic and international SKUs, driven the material reduction work behind Kindle and Fire tablet packaging, and directed packaging and rebrand projects for supermarket brands including Food Club and Simply Done at Marks.


Along the way I've picked up 38 U.S. design patents and presented packaging concepts directly to Amazon's senior leadership, including Jeff Bezos. For the full role-by-role history, my LinkedIn profile has it all.

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SKILLS

  • Design Expertise: Packaging Design, Industrial Design, Graphic Design, Production Design, Branding

  • Technical Proficiency: Adobe Creative Suite (Illustrator, InDesign, Photoshop, Generative Fill/Firefly), SolidWorks, KeyShot, Esko Studio, Miro

  • Strategic Leadership: Team Leadership, Design Strategy, Concept Development

  • Sustainable & User-Centric Approach: Sustainable Packaging, Consumer Research, User Experience Design, Trend Analysis

  • Effective Communication: Stakeholder Engagement, Cross-Functional Team Collaboration

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